At Zenith Finserve, our journey began with a simple goal: to make a meaningful difference in the lives of those we serve.

Money plays a crucial role in almost every aspect of life, yet many people struggle with managing it effectively. Coming from a Baniya family, finance was a natural fit for me. But as I started helping others, I noticed something surprising—most families don’t struggle with income or assets. The real issue is inefficient management of finances due to lack of understanding.

In today’s fast-paced world, we are constantly juggling competing priorities—work, family, and the endless flow of information. With so much on your plate, it’s hard to pause and reflect on where you’re headed. Important questions keep playing on your mind-

• Are you moving in the right direction financially?
• How will providing the best education for your children impact your retirement plans?
• Can you afford a bigger house without sacrificing other life goals?
• Would a career break affect your financial security?
• Should you take that opportunity to go abroad, or stay back to care for ageing parents?
• Can you relocate for your family’s sake without compromising your lifestyle?

And most importantly, how much is enough to secure your future without getting lost in the endless pursuit of more?

These questions of paramount importance often go unanswered without a comprehensive approach to your finances. Unfortunately, most people end up chasing more money, best financial product, caught in the rat race, sacrificing their health, family time, and ultimately, the purpose of their lives.

I saw this problem and wanted to solve it. This is what drove me to start Zenith Finserve—a fiduciary firm committed to giving you clear, client-focused advice you can trust.

We understand that finances can be overwhelming, but you don’t have to tackle them alone. Our mission is to help you regain control of your financial life, give you the peace of mind to focus on what truly matters to you.

Anuj Kesarwani
Founder, Zenith Finserve